Party City appoints new board member

Leading US party goods retailer Party City has announced the appointment of Michelle Millstone-Shroff to its board of directors.

Michelle (also known as Meka) has most recently been serving as the president and chief operating officer of US baby and toddler retailer buybuy Baby, as well as chief customer experience officer of Bed Bath & Beyond.

“Meka is a proven retail industry leader, having demonstrated tremendous skill in driving innovation and growth across physical and digital channels with a customer centric approach,” stated Norman Matthews, Party City director and chairman of the board. “As Party City continues to grow its integrated omni-channel strategy, centered on building a seamless customer experience in-stores and online, we know that Meka’s expertise will be valuable and we’re thrilled to welcome her to our board.”

Meka – who is also is a graduate of Harvard Business School – commented; “Party City has a powerful brand that connects with consumers looking to celebrate life’s special moments. I’m excited to be joining the company’s board of directors and using my own industry experiences to help Party City further strengthen its customer connections in strategic new ways that drive growth for the future.”

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