The party supplies company founded by Carole Middleton, has launched its collection at Saker ShopRite stores in New Jersey.
Marking Party Pieces’ first retail partnership outside of the UK, the partnership is part of wider expansion plans in the US.
The brand’s Party Pieces Collection features a variety of themed product ranges for children and adults, including plates, napkins, cups, hats, balloons, treat stands, table runners and decorations. Themes include A Very English Rose, Shooting Star, and Dino the Explorer.
Launching at US retail for the first time, the deal will see the range launch at 39 Saker ShopRite stores in New Jersey in Monmouth, Ocean, Somerset, Middlesex, and Mercer counties. It comes a year after the successful e-commerce launch in the UK, which saw the Party Pieces Collection quickly become a bestseller for the brand.
Carole Middleton, founder of Party Pieces recently visited Saker ShopRite stores in Aberdeen, Hazlet, Middletown and Shrewsbury as part of the launch. She commented: “It’s very exciting to see our Party Pieces Collection expanding into the US starting with Saker ShopRites, a leading retailer in New Jersey and family-owned business with a long history of commitment to the customers and communities its stores serve.
“This is the culmination of great teamwork, and we’re happy to partner with Saker ShopRites for our initial launch.”
Pat Mooney, vice president, health and beauty care and non foods at Wakefern Food Corp, the cooperative that serves ShopRite stores, added: “We’re excited about the Party Pieces launch at Saker ShopRites in New Jersey, and are confident the line’s imaginative party decor and themes will resonate with customers.
“We also think shoppers will appreciate the convenience of being able to purchase Party Pieces’ distinctive items at ShopeRite, and plan to introduce the lines at other ShopRite locations in the coming months.”