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Read the latest issue of Progressive Party online now

The April issue of Progressive Party Europe is available to read online now.

With a successful trade show season under our belts, the party industry turned its attention to literary characters for World Book Day last month. Some controversy appeared in the national media around the event this year, with some citing it as an unnecessary expense during a difficult financial time for many.

Despite that, the event seemed to be well-received with the usual influx of social media updates on the morning. You can find out how the event was for suppliers in this issue in our feedback feature.

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Next on the agenda, just as soon as the sun decides to show an appearance, is the annual summer party season. But this year, there’s extra reasons to celebrate. We are about to welcome a summer of sport, which is likely to provide a big boost for the party industry.

From June, the public will get their supporters flags ready to support their team in the Euro 2024 championship, the ideal opportunity to gather friends and family to watch the games. And that’s not all, once the footballers have gone for a well-deserved rest, we’ll be turning our attention to Paris for the 2024 Olympics and Paralympics and yet more opportunities for parties, celebrations and commiserations.

Add this to the usual opportunities created by Wimbledon, cricket tours and the like and retailers have the ideal chance to upsell all of those flags, bunting and group costumes this summer. Find out what’s on offer in our special feature in this issue.

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Elsewhere in this issue, we take a look at the balloon sector, what the trends are, what is influencing purchasing decisions and balloon art designs, and what the latest products to launch in the sector are.

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