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‘World Book Day sales were strong this year’

Progressive Party finds out how World Book Day 2024 went for some of the key fancy dress suppliers.

Despite some controversy in the media this year about whether schools should encourage dressing up for World Book Day, social media was still flooded with little ones dressed as their favourite literary characters, and the annual celebration of the power of reading remained strong, according to suppliers.

The 27th World Book Day in 2024 was widely celebrated in schools and childcare settings throughout the UK. This year, the charity renewed its strategy and placed an emphasis on partnerships to build momentum and help spread its message of the importance of reading in young lives. Here, key costume suppliers share their experience of sales, demand and the challenges and opportunities faced for this important event in the party industry calendar.

To read suppliers’ feedback on the event in the latest issue of Progressive Party, simply click here.


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