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World Book Day unveils 2024 plans

The annual event will be held on Thursday 7 March across the UK and Ireland.

World Book Day’s theme for 2024 is ‘Read your way’, which calls on everyone to let go of pressure and expectations, giving children a choice – and chance – to enjoy reading.

The £1 books for this year’s campaign have been chosen with the help of children, while their everyday reading lives are bought to life through the imagery of World Book Day illustrator, Vivian Truong.

Authors and illustrators of this year’s books will also be found at events and activities across the country during the campaign.

Supported by long-term sponsor, National Book Tokens, and working with publishers and booksellers, World Book Day distributes over 15 million book tokens across the UK and Ireland every year through schools, nurseries, libraries, prisons and other charities.

World Book Day will also reach more in-need communities in 2024, ensuring the excitement of the event reaches more children than ever.

Finally, 2024 will see the launch and evolution of a number of new partnerships, including new ways to fundraise, to ensure more children and families can experience and benefit from the joy of reading.

Cassie Chadderton, ceo of World Book Day commented: “Our aim for World Book Day 2024 is to bring the fun of reading to more children, to celebrate their choices and encourage everyone to Read Their Way. Fewer children and their families are enjoying reading, just when the life-changing benefits are needed most.

“The World Book Day £1/€1.50 authors and illustrators will be out and about at bookshops, libraries and schools across the country encouraging children to read for pleasure and we’re excited that a fantastic array of partners and supporters are making it easier than ever to get involved with activities, fundraising or simply choosing a £1/€1.50 book for free with our £1/€1.50 tokens.”

As part of the activity, Amscan will launch a new collection of World Book Day-themed costumes from classic fairytales, with 5% from every sale going to support the charity’s work. Sales of a new World Book Day celebration pack from Party Delights will also give a 5% donation to the charity.

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