The collaboration between retailer, Party City, and family entertainment brand, Main Event, aims to create a one-stop shop for birthday parties in the US.
The new partnership will see the two companies offer five tailored Party City Packs with made to order Birthday Balloon Bouquets and Party Kit add-on options. Main Event offers a range of party services from digital invitations to activities like bowling, laser tag, and more, making the addition of the Party City Packs a natural fit, delivering easy planning for consumers.
Robert Jenkins, vp of sales and strategic initiatives at Main Event Entertainment, commented: “Birthday celebrations are in our brand’s DNA. Our partnership with Party City allows us the opportunity to create a solution for parents around the country who want to throw an incredible bash for their kids, but not have to deal with the hassle of coordination.
“We’re thrilled to see this partnership come to life so that our valued guests can leave the party planning to us and instead focus on having fun and making memories with their loved ones.”
Julie Roehm, chief marketing and experiences officer, Party City, said: “At Party City, our mission is to make joy easy. We know how special birthday celebrations are, and we understand that people want to celebrate and create memorable moments without the pressures that are often associated with planning.
“As the official expert in all things celebratory, we’re thrilled to partner with Main Event to offer birthday kits and balloon displays that were specially curated by our expert team of celebration specialists.”
