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Letter from America: Getting the most from your suppliers

Your suppliers are your partners – they want you to succeed and sell more of their products. But sometimes you need to nudge them to get the support you deserve. Here are five ideas to help you get the most from your suppliers. 

Ask for marketing help
Many vendors support sales of their products by providing marketing materials that you can use in your store or on your website. Posters, for example, can draw attention to products and categories.

Video demos can be great, too, if you have TV screens set up in strategic spots in your store. In a National Costumers Association panel discussion in February, one of our members said she plays how-to videos provided by vendors on TV screens in her store.

And well-designed web assets – images of products with UPC numbers, for example – can make your website design process much easier.

To read the rest of Ed’s tips in the latest issue of Progressive Party, simply click here.

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