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Smiffys gives a boost to its licensing department

Major dress-up manufacturer and supplier Smiffys is pleased to announce some exciting personell changes, as Sharon Poulter has been promoted to the role of licensing and marketing manager and Chris Isitt is welcomed onboard as an independent consultant.

In her three years as Smiffys’ marketing manager, Sharon worked closely with the licensing team and licensors, developing marketing plans, including promotions and advertising. In her new role, Sharon’s extra responsibilities will extend to the day-to-day management of the license team and development of the portfolio, supporting Dominique Peckett, director of product and marketing.

“Sharon’s marketing experience combined with her management skills and product knowledge make her an excellent addition to our license team,” said Dominique. “We have ambitious plans and are looking forward to bringing even more characters to life in 2021.”

Sharon commented: “I’m very much looking forward to meeting with licensors to continue to build our partnerships and develop the portfolio further.”

In addition, Smiffys has engaged Chris Isitt to consult on various aspects of its growing licence portfolio and business for EMEA.

Smiffys’ director Elliott Peckett commented: “We are delighted to be working with Chris, who has over 21 years of senior management experience in the costume industry and is universally respected. We look forward to his input in this exciting phase for the business in what is already a different industry landscape.”

Smiffys has exciting and aggressive plans coming out of the initial stages of the pandemic,” said Chris. “I am delighted to have them as a client and to help achieve their goals.”

Smiffys licensed portfolio features over 90 licensed properties from leading licensors including Acamar Films, Hasbro, Mattel, Penguin, Roald Dahl, Sony, Universal and Viacom Nickelodeon.

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