This ad will be closed automatically in X seconds.

Smiffys gives a boost to its licensing department

Major dress-up manufacturer and supplier Smiffys is pleased to announce some exciting personell changes, as Sharon Poulter has been promoted to the role of licensing and marketing manager and Chris Isitt is welcomed onboard as an independent consultant.

In her three years as Smiffys’ marketing manager, Sharon worked closely with the licensing team and licensors, developing marketing plans, including promotions and advertising. In her new role, Sharon’s extra responsibilities will extend to the day-to-day management of the license team and development of the portfolio, supporting Dominique Peckett, director of product and marketing.

“Sharon’s marketing experience combined with her management skills and product knowledge make her an excellent addition to our license team,” said Dominique. “We have ambitious plans and are looking forward to bringing even more characters to life in 2021.”

Sharon commented: “I’m very much looking forward to meeting with licensors to continue to build our partnerships and develop the portfolio further.”

In addition, Smiffys has engaged Chris Isitt to consult on various aspects of its growing licence portfolio and business for EMEA.

Smiffys’ director Elliott Peckett commented: “We are delighted to be working with Chris, who has over 21 years of senior management experience in the costume industry and is universally respected. We look forward to his input in this exciting phase for the business in what is already a different industry landscape.”

Smiffys has exciting and aggressive plans coming out of the initial stages of the pandemic,” said Chris. “I am delighted to have them as a client and to help achieve their goals.”

Smiffys licensed portfolio features over 90 licensed properties from leading licensors including Acamar Films, Hasbro, Mattel, Penguin, Roald Dahl, Sony, Universal and Viacom Nickelodeon.

MORE NEWS
Progressive Preschool featured image (27)
 
Following a challenging 18 months for the industry, Palmer Agencies has worked hard to ensure most of its offering will be ready to be delivered in time to fulfil orders....
Progressive Preschool featured image (26)
 
DEFRA has told letsrecycle.com that the UK is a "global leader in tackling plastic pollution”....
Gemar ambassador Lia Leottau (1)
 
The youngest of Gemar's Partners, 22 year-old Lia Leottau, has moved her balloon business to a new premises in Panama....
Progressive Preschool featured image (25)
 
Retail sales in the UK during July showed a slight dip compared to the record month of June, says The Confederation of British Industry (CBI)....
Untitled Design - 2021-07-07T131533.016
 
"The worst news is that these prices show no signs of decreasing and are fully expected to reach $20,000 per container in the coming weeks – over 10 times the normal rate."...
Fancy Me closes (1)
 
After ten years of trading, Sammantha Selby has made the decision to close the successful ecommerce retailer....
Get the latest news sent to your inbox
Subscribe to our daily newsletter