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Smiffys partners with US brand Manic Panic

Party company Smiffys has teamed up with creative hair colour and cosmetics company Manic Panic for an exclusive line of licensed wigs which are launching today, at the Halloween & Party Expo in New Orleans.

Smiffys will launch the licensed range of 24 wigs, which have been coloured using the techniques and styles that epitomise Manic Panic, at the show. Smiffys will also be distributing Manic Panic hair colours at the show as part of the partnership.

Manic Panic is the brainchild of two New York City rock and roll sisters, Tish and Snooky Bellomo. It first launched in 1977 and has been setting trends ever since – it revolutionised hair colouring, with fans including Kylie Jenner and Katy Perry.

For an exclusive first look at the range, join Smiffys booth #3049 for something bold and bright. Tish and Snooky will be at the stand as will the Smiffys photobooth, complete with plenty of wigs and Manic Panic graphics

Contact maxineandrews@smiffys.com to confirm your appointment for Halloween and Party Expo.

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