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Rubies says hello to summer

A new marketing initiative from Rubies has been launched to optimise every second of fun and sun over the coming months, featuring new online content and competitions for all ages.

As we begin to return to normality, Rubies is encouraging consumers to make up for lost time with friends and family or engage little ones with its new online summer camp – Camp Kindness – as the company reminds us there is #everyexcusetoparty.

Consumers can make the most of summer with Rubies’ new releases featuring officially licensed costumer from a wide range of new media for all ages. Stocked at retailers including Amazon and Smyths Toys, the new additions range from the deadly assassins of Marvel’s Black Widow cinematic release, to Space Jam: A New Legacy kit.

Mike O’Connell, coo, commented: “We can’t wait to launch our new Hello Summer campaign this July, as it’s understandably a very exciting time in people’s lives as the world opens up again and people start to celebrate with those closest to them.

“Rubies is synonymous with unforgettable party experiences and as an industry leader, we act as a positive role model to our audience who wear our costumes. Kindness, friendship and togetherness are imperative to our company values and ethos and we want to encourage these amongst our audience, with the introduction of our virtual summer camp.” will be the home of Camp Kindness. The new site will focus on celebrating every day acts of kindness with a competition encouraging visitors to submit good deeds and acts of kindness they’ve witnessed and vote for their favourite.

The winner will be announced on 22 August and will receive the ‘ultimate party bundle’ from Rubies, allowing them to throw a character themed party.

At the heart of the campaign is a desire to have fun and celebrate with loved ones, something Rubies recognises is fundamental to enjoying the summer.

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