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Qualatex encourages consumers to celebrate the joy of balloons

Pioneer Europe is encouraging both trade customers and consumers to celebrate the ‘Joy of Balloons’, as part of September’s International Balloon Month, particularly during ‘Thinking of you Week’, a feel-good greetings initiative which takes place from 21-27 September, 2020.

Trade customers and consumers alike are being encouraged to undertake a random act of balloon kindness, gifting Qualatex balloons to a deserving recipient to spread some balloon joy! Participants can also enter into either trade or consumer ‘Joy of Balloons’ prize draws, to win some fantastic prizes.

“Balloons are a much-loved way to mark any occasion, send a message or raise a smile,” commented Julie Dommett, head of marketing at Pioneer Europe.

“This year, more than ever, we can all think of someone who deserves to be thanked, wished well or should know that they are being thought of. Whether it is a local children’s charity, a special teacher, a doctor, nurse or key worker, or perhaps a friend or relative that could do with a lift – a balloon can really help raise spirits! We’re encouraging all our trade partners to get involved this International Balloon Month and spread the Joy of Balloons!”

As part of the initiative, trade customers taking part in the 2020 Trade Challenge and sharing their images on social media by 24 September using the #joyofballoons hashtag will be entered into the prize draw* to win one of three balloon hamper prizes.

The UK consumer prize draw* is offering the chance for members of the public to win a balloon bouquet prize for a deserving recipient, simply by nominating their deserving recipient.

To find out more about getting involved simply visit the ‘Inspiration’ tab on

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