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Keep calm and party on: a message from the PPE team

Dear party friends

We wanted to drop you a line as your trusted media partner to offer you some assurance during what will be a difficult, uncertain couple of months.

As we hope you would agree, Progressive Party has never been just another trade title – it has always stood centrally to the industry, as a part of what you do and a member of your team. Our strong following of retail buyers rely on both the magazine and to keep them up to date with trends, products, analysis and insights. And suppliers rely on us to deliver it for them.

This will absolutely not change – in fact across our print titles we have seen a spike in subscription requests and an increase in open rates across our digital news websites in the last week.

And so our message to you is this: We’re here, we’re here to stay, and now more than ever we are here for you. We all hope that this is a short-term problem and while it will of course affect us all to some degree, by continuing to work together, sharing information, planning ahead and being present we can limit the degree to which we are all affected.

Now, more than ever, we must support each other. We can confirm that there will be no interruption to our print and digital offerings – retailers will still receive our magazines and read our digital news. Right now we have to give each other all the information possible and you can rely on us, as always, to deliver.

As a company we are working to highlight your message more than ever. Our marketing team has increased activity to ensure the best possible spread of magazine readership and digital news following, as well as making the most of our social media channels. This pool of readers in total is 87,743.

Max Publishing extends its very best wishes to all those who are affected either directly or indirectly by Covid-19. We remain focused on ‘the other side’ and have high hopes for a return of great consumer confidence, a renewed affection for the high street and a summer of real celebration.

We will party on.

Rob Willis, Jacqui Parr, and the rest of the Progressive Party team.

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