Italian balloon designer and manufacturer Grabo has signed a two-year licensing deal with Mondo TV to produce a wide range of Robot Trains balloons.
Mondo TV is one of the largest European producers and distributors of animated content and the new partnership will see Grabo bringing characters Kay, Alf, Duck, Selly and Victor to life across a number of balloons.
The new range has already launched across both Italian and Russian party retailers, toy stores and mass-market outlets.
“With Grabo on board Robot Trains has delivered in yet another important product category,” says Valentina La Macchia, Mondo TV’s licensing director. “This agreement confirms the continuing enthusiasm and confidence of the Italian licensing industry for this property. I’m sure these fantastic balloons will be exceptionally popular in the Italian market with the show’s many young fans.”
