Gemar UK will be headed up by John-Paul Banbury, Mark Drury and Richard Turnbull, who have a wealth of experience in the balloon and party industry.
The launch of Gemar UK marks an exciting development for the Gemar family, as, together with Gemar, the UK team plan to grow and further establish the brand in the UK.
Genesio Rocca, vice president of the family-owned Gemar business, commented: “It’s with real pride and excitement that I can announce the creation of Gemar UK – a new business with responsibility for delivering the full Gemar experience to this high potential market.
“Over the last 18 months, thanks to the hard work of the local team, UK demand has grown rapidly. Now we’ve decided the time’s right to strengthen the support and service and bring the UK into the amazing Gemar community.
“This association marks an exciting new chapter, and we’re really looking forward to seeing how our brand develops in the capable hands of John-Paul, Mark and Richard.”
Gemar UK will stock all Gemar products, distributing from its warehouse in the centre of the UK. The division will provide all the benefits of a UK supplier, including the fully stocked warehouse offering two-day lead times on all orders. Gemar UK will also offer a dedicated training and marketing support service for all customers, as well as extensive product knowledge, industry leading events and expert guidance.
The company will be celebrating the launch of Gemar UK at Spring Fair from 5-9 February, 2023. The stand will feature new product launches, three daily demonstrations from Gemar, and industry renowned artists, as well as the opportunity to meet the team and explore new opportunities.
John-Paul Banbury, the new head of Gemar UK, concluded: “Gemar UK is an incredible opportunity for us to work alongside such an amazing, well-respected brand and company. Gemar is a family business like mine with innovative ideas, excellent product, with an equally excellent price point.
“An area that stood out to me is their incredible ‘Go Green’ project and the whole company ethos that is unmatched by anyone in our industry. Gemar has an amazingly supportive community and the Spring Fair’s a great opportunity to meet the new team and see what’s on the horizon.”