Disguise Inc. has announced a multi-year renewal of costumer rights for Pokémon in North America, Australia and New Zealand.
The deal, which will start in 2022, will see the costume company, and division of Jakks Pacific, distribute costumers, costume accessories and trick or treat kits featuring characters such as Pikachu, Bulbasaur, Charmander, Squirter and Jigglypuff.
The Pokémon costume range launched in 2019 and continues to be one of the best-selling Halloween costumes for the company every year. New unisex styles will be added to the collection this year as Pokémon celebrates its 25th anniversary. Disguise is working on more new lines for 2022.
“There is no denying the immense popularity of the Pokémon franchise and the many beloved Pokémon who inhabit its world, which make a perfect fit with costumes. The Pokémon Company International has been a wonderful partner to us throughout the design and development process. We are all huge fans with a passion for Pokémon and we’ve had so much fun creating these styles,” said Tara Hefter, president and GM of Disguise, Inc.
“It is indeed a powerhouse brand, which is evident in the performance we’ve seen of this line at retail. We look forward to this extended relationship and to the launch of some very innovative new iterations in 2022. We have a few surprises in store.
Amy Sachtleben, director of licensing at The Pokémon Company International, added: “Disguise is a trend setter in the costume space and the ideal partner for delivering innovative, high-quality Pokémon costumes and accessories. As the Pokémon franchise celebrates 25 years, fans will continue to be delighted with many ways to dress up as their favourite Pokémon,”
