RH Smith & Sons (Smiffys) shares optimism as Halloween 2021 order books and interest levels spike previous years.
In a statement from Elliott Peckett, director at Smiffys, the company said: “It’s been amazing to see all our friends & customers re-open their doors in the past few weeks and we’ve loved getting back on the road to visit.
“The positivity and excitement around re-opening and hope for the summer has been the tonic we’ve all needed after the past year! Whilst we have all been busy preparing for upcoming summer parties, reunion celebrations & festival season it seems many of our independent retailers are setting their sights on events later in the year.
“Smiffys is delighted to announce that its independent retailer Halloween pre-orders have doubled that of 2020 YTD, and have already exceeded pre-COVID 2019 YTD! This reflects the incredibly positive outlook that our retail customers have for Halloween this year, as well as the success that our virtual shows that we undertook with customers in February and March and our amazing sales teams! We thank all of our valued retail customers for their ongoing support through a very difficult time and here is to a fantastic Halloween 2021!”
“We may have missed out on a Saturday Halloween in 2020, but with the event falling on a Sunday this year our retailers are preparing for a full weekend of celebrations. As with most events this year, we are expecting our customers to party twice as hard after so long stuck at home. We’ve got everything crossed that this Halloween will be full of all the freakish fun & creepy costumes we’re used to, and that our favourite time of year will be back with a bang!”
