Smiffys signs Masha and the Bear licence

In a deal brokered with Lisle Licensing, fancy dress and party company Smiffys has acquired the popular preschool Masha and the Bear licence, to be used across both costume and tableware.

The popular animated series has become a firm favourite with children across the world, thanks to the adventures of little Masha and the loveable ex circus performer bear.

Children will be able to bring the magic of Masha to life with a range of officially licensed costumes from Smiffys, set to launch at the start of 2021. Masha and the Bear tableware will also be coming soon, allowing children to have fully themed parties featuring their favourite cartoon characters.

Smiffys Masha and the Bear range will be available in the UK, Germany, Austria, Switzerland, Spain and Portugal.

Costumes are available for pre-order now.

MORE NEWS
Copy of Progressive Preschool featured image (1)
 
BAPIA is spreading its wings and is now offering benefits and support to the industry across the Republic of Ireland. ...
Autumn Fair 24
 
The New Business Pavilion is designed to support small businesses and the next generation of makers and creators. ...
non stop party shop
 
The party shop in Horsham will be closing its doors after 25 years in the town....
Rubies x Hasbro
 
Rubies is expanding its portfolio again with the announcement of a partnership with toy and game company, Hasbro....
Rubies Star Wars
 
The new preschool costume collection is designed to be the perfect galactic experience for little ones....
BAPIA Bulletin featured
 
In the first of a new column for partyworldwide.net, BAPIA ceo John Bowler looks at the hot topic of helium. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter