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Europe’s largest Halloween store opens in Birmingham

Halloween House is returning to the Merry Hill location for the third consecutive year, with an additional 2,000 sq ft of retail space.

The pop-up retailer has enjoyed a successful two years in the shopping centre and has returned to a larger space for the 2021 season. The store stocks dress-up, accessories and decorations, including large, animated props.

Sandra Vucak, co-manager at Halloween House said: “We are so excited to mark our third year at Merry Hill by opening our biggest ever store. At Halloween House it’s all about spreading Halloween joy to everyone who enters our doors.

“We have already welcomed customers who have travelled from all over the UK to visit us, which we’re really proud of as the store becomes a leading seasonal destination shop.”

Jon Poole, Centre Manager at Merry Hill, said: “We are thrilled to welcome back Halloween House, which has become an annual highlight for our regular shoppers and visitors who travel from all over the West Midlands and beyond.

“We have even more new brands opening at the centre over the coming months and with the first-phase of our relaunch starting soon, the future for Merry Hill continues to look bright.”

Halloween House will once again transform into Christmas House in November ahead of the festive season.

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