On 1 March 2021, Witbaard Feestartikelen takes a step for growth with the acquisition of Haza Group in a bid to widen and strengthen its market share.
Haza is a popular, predominantly paper products supplier and wholesaler based from The Netherlands with a client base all over the world. With an extensive range of party, hobby and packaging ranges, Haza runs from its own design studio which operates both own brand and licensed products, with a recent addition to include sustainable party ware.
Witbaard Feestartikelen, which started as a party products retailer has been a family business for more than 120 years and is no stranger to this party industry. With an assortment of more than10,000 lines, its wholesale department has grown considerably in recent years. Johan Witbaard, proprietor of Witbaard Feestartikelen said: “This acquisition fits perfectly with our ambition to strengthen and expand our position in the market of party, hobby and packaging products.
By joining forces, we want to serve ours and Haza’s customers even better, we look forward to the future with great confidence and hope to be a reliable partner for to the market for another 120 years.”
Offering a mix of huge wholesale capability along with physical retailing experience, the new formation offers a significant level of experience to both European and international party retailers.
