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What to expect at Brand Licensing Europe 2023

Brand Licensing Europe has given a first look at what visitors to October’s show can expect.

As well as the first keynote being revealed – you can read more about Passing Go: Bringing the world’s #1 board game to life by clicking here – the show’s educational programme and first social dates for visitors’ calendars have also been confirmed.


License Global Theatre

The trends defining brand licensing, extensions and collaborations (all sessions free to attend).


Wednesday 4 October

09.15-09.45: Orientation Session & Licensing 101. A must-attend for new attendees flying solo or previous attendees eager to see what is new this year. You will also hear from experienced industry veterans on how to make the most of the event and be prepared for anything.

09.45-10.00: Brand Licensing Europe Tour. Visitors can join members of the BLE team to tour the show floor, discover the must-attend activations and know where to go or who to ask for help or advice.

10.00-10.30: State of the Nation: The Licensing Landscape of 2024. License Global takes a deep dive into the latest trends, spotlights the strategies brands, agents and licensees are adopting for 2024 and the collaborations defining the future of licensing.

11.45-12.15: Couture Culture: How to Curate Impactful Fashion Collaborations

12.30-13.15: Keynote – Passing GO: Bringing the World’s #1 Board Game to Life.

14.00-14.30: Location Based Entertainment Trends

15.30-16.00: What’s the State of Play in Sports Licensing? A look at the sports licensing landscape and what led to sports becoming the fourth largest licensing category.


Thursday 5 October

09.15-09.45: Orientation Session & Licensing 101

10.00-10.30: Why Gaming is Taking Over the World.

11.00-11.45: Story Board: Why Europe is an Exciting Market of Animation, IP and Storytelling. From Lithuania to the Ukraine and beyond, the European region is emerging as a new hub for smash hit intellectual animation properties.

12.00-12.45: Keynote to be announced.

13.00-13.00: Drawing on the Power and Potential of the Anime Market. Anime is no longer a genre but a powerhouse of storytelling and engagement. Hear why from a panel of anime experts, collectable manufacturers and platform giants.

14.00-14.45: LBE: How to Master the Experience Economy. Location-based Entertainment has created a new layer of engagement for fans and families worldwide, but how can brands navigate the market, find the right format to maintain authenticity and work with best-in-class partners?

15.00-15.30: Navigating the Food Aisle. Three of Europe’s biggest licensing agents will dive into some of the most successful food and beverage deals, partnerships and collaborations in the past 12 months.


Friday 6 October

BLE & License Global’s Day of Purpose

From social responsibility to sustainability and brand ethics, day three of Brand Licensing Europe – in partnership with Products of Change – is a platform for change and a catalyst for good. Dedicated to purpose, this is a day of sessions that invites brands to open-source their expertise, stumbles and breakthroughs as they navigate an ever-changing landscape. Sessions will be announced shortly.


Other events to note:

Wednesday 4 October

11.30-12.00: Character Parade

17.00-19.00: BLE Opening Night Drinks – all attendees and exhibitors are invited to attend opening night drinks served from all four of the cafes and bars on the show floor.

19.30 till late: ‘Soho Nights’ Licensing International BLE Opening Night Party – join Licensing International for an evening of networking and fun at 100 Wardour Street in central London, just five stops from ExCeL on the Elizabeth line.

Thursday 5 October

11.30-12.00: Character Parade

Brand Licensing Europe takes place from 4-6 October 2023 at London’s ExCeL. Visitor registration is now open. Simply click here for further details.

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