With under two weeks to go until World Book Day (6 March, 2025), dress up suppliers outline their expectations for the event this year and highlight their latest products.
With a vision for ‘more children, from all backgrounds, developing a life-long habit of reading for pleasure, benefiting from the improved life chances this brings them’, World Book Day offers the chance for children to celebrate a love of books each year.
In 2024, 91% of five to eight year-olds and 76% of eight to 16 year-olds took part in a World Book Day event and 35% of children said they make more time to read as a result of the event.
Expectations for World Book Day 2025 are positive throughout the dress up sector. And one company in particular has big plans for the event. Fran Hales, head of portfolio and marketing at Rubies explains: “We have high hopes for World Book Day as Rubies is planning a hugely ambitious national initiative, having once again become the official partner of the charity. In partnership with World Book Day and Partnerkind, we are set to launch a very exciting initiative whereby Rubies will donate up to 100,000 costumes for underprivileged kids, to support everyone to be able to dress up and champion ready for World Book Day.”
To read the full feature in the latest issue of Progressive Party, simply click here.
