Disguise has announced a multi-year licensing agreement with SEGA of America, for the Sonic the Hedgehog licence.
The new agreement grants Disguise the sole rights to create Sonic the Hedgehog costumes for distribution across North America, Europe, the Middle East, Africa (EMEA). and Latin America (LATAM) and commences Disguise’s entitlement as the sole costume manufacturer developing products based on the Sonic the Hedgehog core IP.
Disguise has already developed full costume lines for major Sonic the Hedgehog properties, including Sonic Prime, Sonic the Hedgehog 2 and the highly anticipated Sonic the Hedgehog 3.
The existing collections have been met with enthusiastic fan response, cementing Disguise’s reputation as the go-to brand for Sonic-themed costumes. With this new agreement, Disguise will continue to expand its Sonic offerings, ensuring fans can continue to bring their favorite blue blur to life through costumes.
“Securing sole rights to the Sonic the Hedgehog core IP for costumes was a strategic priority for us, as it aligns seamlessly with our growing global distribution network,” said Tara Cortner, president and general manager of Disguise. “Disguise has a proven track record of delivering imaginative, high-quality costumes that truly capture the essence of beloved characters for kids, adults and fans alike. We are proud to be partnering further with SEGA of America on all iterations of the Sonic franchise and the amazing characters they bring to life through their popular games and record-breaking theatrical films.”
“We have seen an overwhelmingly positive response from fans worldwide to the Sonic the Hedgehog costumes produced by Disguise,” said Alex Gomez, licensing director at SEGA of America. “As Sonic’s popularity continues to soar, we are thrilled to work with Disguise in developing against our core IP, ensuring that fans have access to top-quality costume options that allow them to engage with their favourite characters in immersive and exciting ways.”
This new collaboration will allow Disguise to push the boundaries of costume and accessory design, leveraging cutting-edge materials, advanced manufacturing techniques and creative innovation to enhance its Sonic the Hedgehog offerings.
Fans can look forward to an expanded range of costumes, masks, role-play accessories, and seasonal dress-up items that celebrate Sonic and his iconic cast of characters.
