The Magic Mirror Project won the Best In-store Innovation category at Australia’s National Online Retailers Association Solution Partner Awards.
The Party People collaborated with ShopExp – Retail AR/VR Solutions, stockinstore, Starshipit, Uber and Shopify to create the AR Mirror which allows customers to virtually try on costumes before they buy.
A pilot activation was run during October, allowing consumers to try on and buy costumes in a new retail experience, while avoiding queues and changing rooms. The Australian retailer plans to roll out a set of mirrors in every shopping mall in Australia this year, and then hopes to scale it around the world.
Chief party dude, Dean Salakas, said: “With great partners like these guys, anything is possible. These guys went above and beyond in the face of constant road blocks and set backs to get us to launch on time and with a great outcome.”
