Spring Fair 2023 saw Gemar celebrate its new UK launch with more products, ideas and classes and more opportunities to create special moments.
Gemar came to Spring Fair with the intention of making a big splash, starting with an eye-catching stand decorated in a colourful style by Blow it with Bex, Cheeky Gorgeous and Kez’s Facepainting, alongside the 14-strong Gemar ‘dream team’.
On display were new designs, balloon accessories and products. Reflecting Gemar’s commitment to sustainability, the company also introduced its new 100% bio-based balloons, make with renewable caoutchouc, sourced from FSC certified plantations.
The company also presented its vision of the future with Gemar Creator – a new cutting edge app that’s set to change the rules of balloon design and inspire a new era of balloon innovation.
Gemar’s stand was home to demonstrations and live classes from experts, providing inspiration for visitors. The stand drew visitors from far and wide, including a new generation, with baby Theo stealing the limelight and everyone’s hearts.
Gloria Veta, global brand director, commented: “Expos are where new ideas are waiting to be discovered and where relationships are forged. Everyone is unique and worthwhile, but this year, the Spring Fair was extra special and we’re looking forward to building even stronger relationships within the UK’s party industry.”
With stock now readily available in the UK, along with a strong marketing strategy and a Go Green project, 2023 promises to be an exciting year for Gemar UK.
John-Paul Banbury, head of Gemar UK, added: “Spring Fair was a remarkable week, the passion, commitment, and love for the brand was a joy to be a part of. Meeting so many creative and talented individuals was inspiring and gives us great confidence that Gemar UK is in a special place to help grow and innovate the UK’s balloon and party industry.”
