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Spring Fair plans 2024 campaign

Spring Fair has begun a new campaign focused on the magic of discovering new products and the people and stories behind them.

With 80% of floorspace already filled and a range of exclusives, visitors to the NEC Birmingham will encounter a showcase of new and returning exhibitors, offering the opportunity to source from British, international, sustainable and licensed brands.

A host of new onsite features and experiences will also be present with curated displays and trend-led showcases, designed to inspire and assist the buying journey.

Little Black Book – the buyers’ bible – is back for 2024. This pre-show guide, created to help visitors plan ahead, is pack full of information and showcases the exhibitors. Look out for registration emails during December to secure a hard copy of the guide.

Nicola Meadows, divisional managing director, Hyve, said: “We are really excited to launch our Spring Fair 2024 campaign. We are pulling out all the stops to produce a show dedicated to the magic of product discovery, inspiration, and community. Product and people will be at the heart of everything we do. The UK retail community is awe-inspiring, and we hope to create a show that reflects the drive, passion, devotion, and hard work of all our customers, whether they be established global brands, artisan-maker start-ups, departments stores or independent boutiques.

“Many of the sectors are already sold out and a great number of returning exhibitors have taken bigger stands reflecting a revived demand for new products. We’re also thrilled to welcome so many big names exclusively to Spring Fair as well as see the reappearance of some much-loved businesses who haven’t shown since before Covid. We’re keen to present a snapshot of this newness in the next edition of the Little Black Book.”

In party and celebrations, exhibitors include Grabo, Gemar, and Kalisan, as well as Unique Party and more.

Spring Fair runs from 4 to 7 February, 2024 at NEC Birmingham.

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