The new team will be headed up by community development director, Laura Rae, and will be focused on developing relationships with buyers to improve their buying experience.
With the launch of the new meetings programme Connect @ Autumn Fair, together with the new team, the show, which takes place from 3 to 6 September at NEC Birmingham, is offering an enhanced opportunity for buyers to find the right products and brands for their customers.
Laura commented: “We’re thrilled to be part of the vibrant and dynamic retail sector, and to have the opportunity to enhance the visitor experience at the upcoming Autumn and Spring Fairs. Our team is committed to innovation and development, with a goal of making it easier than ever for visitors to meet their buying needs and strengthen their relationship with the show.”
Community development director, Laura Rae (pictured centre), is a project management professional with more than a decade of experience in the events industry. She has held responsibility within diverse organisations such as Clarion Events and the Royal Botanical Gardens.
Magda Musial (pictured right) joins as community development manager, having worked in global events for the last 10 years in both marketing and operations roles, where she has held responsibility for managing the experiences of many different stakeholders and customers.
Amanda Kendall (pictured left) also joins as community development manager, with over a decade of experience in the events industry. She has worked in community management in several industries and has held several roles within the events industry.
