Chipotle Mexican Grill has announced a new costume collection in collaboration with Spirit Halloween inspired by popular memes on both brands’ social channels.
Chipotle is the first brand to create meme-inspired costumes with Spirit Halloween. Two years ago, Chipotle posted a fictional Chipotle Fork bodysuit. The brand followed up with a Chipotle Napkin costume concept, resulting in over 700,000 fan engagements.
Now, Chipotle and Spirit Halloween have teamed up to bring the two memes to life along with three new looks for Halloween. The first official Chipotle costumes are sold individually and range in size from adult small to XL.
“Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we’re taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween,” said Chris Brandt, chief brand officer at Chipotle. “In addition to these bodysuits, we will be treating fans to a scarily great offer next month.”
The five-costume collection will be available exclusively on www.spirithalloween.com for customers in the US and Canada and at select Spirit Halloween retail locations in Chicago, Denver, Egg Harbor Township, N.J., Los Angeles and New York, while supplies last.
“We’re no strangers to memes at Spirit Halloween. Year after year, we are blown away by the passion and creativity we see from fans sharing their take on popular Spirit Halloween memes – and we’re beyond thrilled to be teaming up with Chipotle to bring some of those creations to life,” added Kym Sarkos, executive vice president at Spirit Halloween.
