For the next event from 28 January to 1 February 2025, organiser Spielwarenmesse is creating opportunities for exhibitors and visitors to benefit from a new on-site experience.
Changes to space allocation at the centre, including use of the multiple prize-winning Hall 3C for the first time, will open up more space and long-term growth opportunities to various product categories.
“We have analysed each one of our 13 product groups to ensure they are perfectly positioned. With the new allocation and expansion of the halls, we are ensuring that the Spielwarenmesse remains fit for the future and offering improved benefits to visitors,” explained Christian Ulrich, spokesperson of the executive board at Spielwarenmesse.
The new concept ties Hall 3C into the site plan for the first time. The hall will include stands in the growing categories of Baby and Infant Articles and Lifestyle Products. The practical benefit is the direct short-distance routes to Halls 1, 2 and 3, allowing visitors to take advantage of the synergies with neighbouring categories.
The School Articles, Stationery, Creative Design product group is moving to the directly adjacent Hall 2. “The cancellation of Insights-X has led to high demand from exhibitors in the stationery sector who now wish to present themselves at the Spielwarenmesse,” said Florian Hess, Member of the Executive Board at Spielwarenmesse.
For this reason, this product area will now have its own hall, bringing the entire stationery range together and creating growth opportunities from the point of view of both exhibitors and visitors.
Christian added: “The changes are aimed at further increasing the appeal of the Spielwarenmesse and promoting synergies, but also at highlighting opportunities for expansion that will provide the best possible trade fair experience for all participants.”
