Following a two-year break imposed by the pandemic, Spielwarenmesse has outlined its plans to bring together the international toy industry in February next year in Nuremberg.
The show will take place from 1 to 5 February 2023, and the online platform – Spielwarenmesse Digital – will run alongside the physical event to provide additional services.
Christian Ulrich, spokesperson of the executive board of Spielwarenmesse, commented: “This business depends on live experiences – there is simply no substitute for person-to-person communication. Only by being there on site can one make use of all the senses to discover the products in all their diversity.”
The New Exhibitor Package is being expanded this year, with a bigger 12m2 stand, including full basic equipment from stand construction to comprehensive marketing support. Additional services such as webinars, are also being planned to provide companies with support in preparing for their first show.
Meanwhile, newcomers to the industry have a dedicated space in the StartupArea – directing visitors to their stands. And a subsidy is available for young businesses from Germany. Booking for stands has already opened and exhibitors can register until 31 July 2022.
Christian continued: “We received a large number of booking from all over the world within a short time of registration opening, which shows the high level of interest and attachment. We are already looking forward to meeting everyone again in 2023.”
