Fancy dress and party company Smiffys has teamed up with The Smiley Company for an exciting new deal which will see the launch of Smiley costumes in time for the music festival season.
The new line of products will pay homage to Smiley’s iconic status in the music scene, with a 17-piece collection featuring apparel including bodysuits, unitards, rain ponchos and boilersuits.
A selection of must-have music festival accessories will also form part of the range, with flags, hats and even sunglasses emblazoned with the iconic Smiley logo.
“Smiley’s status as an world-famous symbol of festivals and the global music scene is a perfect fit for brands who want to tap into this booming trend,” said Lori Heiss-Tiplady, vp brand strategy at The Smiley Company.
“Leading brands around the world continue to leverage our authentic heritage in this space, and we are excited to partner with Smiffys to apply our iconic artwork which will bring happiness to festivals for summer 2019 and beyond.”
The first collection of products is launching globally this June, with plans for a second wave in time for the Carnival season in February 2020.
