Smiffys has further expanded its licensed portfolio, adding preschool animation Gigantosaurus.
The new range will feature costumes inspired by Rocky, Bill, Tiny and Mazu, the characters of the blockbuster CGI animated series Gigantosaurus. The 156 x11minutes adventure and comedy series produced by Cyber Group Studios, now counting three seasons, follows the adventures of four young dinos friends as they go on quests to explore their world, facing their fears, working together to solve problems – learning more about the mysterious Gigantosaurus – and having lots of fun all along the way.
Smiffys will bring the magic of imaginative play to life with realistic, fun dress-up costumes based on the series of adventures.
“This is an exciting opportunity for Smiffys to build on our award-winning children’s licensed costume portfolio with these adventurous characters”, said Dominique Peckett, director at Smiffys.
“Smiffys is a talented company and well recognized in its market. I am proud that Gigantosaurus will be part of their range and I am looking forward to seeing children wearing the costumes of their favourite dinosaurs characters around Europe”, added Bruno Danzel D’Aumont, international licensing & marketing vice president at Cyber Group Studios.
Trudi Hayward, co-founder of bRAND-WARD Services said: “We are delighted to be partnering with Smiffys across Europe in the dress up category, as they are an extremely dynamic company that has established distribution across Europe and we are all very excited to be working with them on Gigantosaurus costumes which will launch in time for World Book Day 2022.”
