Smiffys’ hugely popular Roald Dahl collection (for F&F at Tesco) was revealed to be the winner of the hotly-contested Best Licensed Dress-up or Partyware Range at Tuesday night’s Licensing Awards.
The award, which was sponsored by Beano Studios, was collected by director Dominique Peckett and team.
“We are absolutely thrilled and delighted,” Dominique said. “Winning this award has really highlighted all the work that has gone into this licence from the whole team.”
She continued; “It gives Roald Dahl the credit he deserves as well, after all these years. It’s the perfect classic yet contemporary licence and we’re so pleased it has been recognised.”
Tuesday night’s spectacular event saw some 1,400 industry executives packing into The Great Room at the Grosvenor House Hotel to celebrate this year’s winners across all retail, product and property categories. See the full coverage on LicensingSource.net.
