The new Roald Dahl collection will feature costumes, accessories and wearables and will be re

Fancy dress and party company Smiffys has announced a number of new high-profile licensed cost

Friday 13 September will see children dress up to celebrate Roald Dahl’s life.

Supermarket giant welcomes the news that Smiffys’ is a finalist for The Licensing Awards.

Finalists in The Licensing Awards 2019 product categories have been named.

Classic character will be taking centre stage for this week’s World Book Day celebrations.

With World Book Day taking place next week Kate Moore has already had her epiphany…

Costume and fancy dress expert is placing a strong focus on World Book Day, tak

Senior trade marketing manager Sharon Poulter talks about Smiffys’ licensed offering.