This ad will be closed automatically in X seconds.

Smiffys extends licensed baby dress-up collection

Fancy dress and party company Smiffys has announced a number of new high-profile licensed costume ranges for the youngest members of the family.

The new baby lines include printed babygrows and other accessories for a number of classic and nostalgic children’s characters.

A brand new licence for Smiffys, Fun with Spot dress up costumes will be launching in time for World Book Day 2020, in perfect time for Spot’s 40th anniversary in 2020. The deal for the officially licensed costumes was brokered by Penguin Ventures and the costumes themselves feature a yellow all-in-one, complete with a corresponding yellow hat and puppy detailing.

Elsewhere, Smiffys has extended two of its existing licences – which already offer adult, child and preschooler lines – to include the youngest members of the family.

The officially licensed Roald Dahl costume collection now includes new baby dress up with the launch of the Willy Wonka baby costume, while an official Where’s Wally baby dress up set is also due launch in time for World Book Day 2020.

MORE NEWS
Copy of Progressive Preschool featured image (19)
 
Progressive Party looks at the importance of licensing in the sector and what the latest trends are....
Copy of Progressive Preschool featured image (18)
 
Spring Fair 2025 is on track to sell out at its 75th anniversary edition. ...
Copy of Progressive Preschool featured image (17)
 
Rubies has been recognised at Walmart's Sustainability Milestone Meeting as one of 10 vendors working towards more sustainable practices....
Copy of Progressive Preschool featured image (16)
 
Essex-based balloon shop, Heartfelt Balloons, has relocated to a new premises in Hadleigh....
Copy of Progressive Preschool featured image (15)
 
Customers can now shop from over 700 Party City stores across the US on Instacart for same-day delivery in as fast as an hour....
Copy of Progressive Preschool featured image (3)
 
Research by Vypr has shown that the cost-of-living crisis is affecting how UK consumers plan to celebrate Halloween this year. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter