The latest campaign from fancy dress and party expert Smiffys is focusing on the current increase in parties and celebrations taking place at home, with a call on consumers to ‘bring the party home’.
“We recognised early on in lockdown that people were going to make more effort to make occasions special; family birthdays, virtual hen parties or the obligatory quiz night with friends,” explained trade marketing manager Sharon Poulter.
“We wanted to help spread some joy and have some fun during a time when people were feeling isolated. Just because you are advised to stay home, it doesn’t mean that you can’t have some fun!”
She continued: “While the main festivals and Pride events have been postponed or cancelled, we wanted to remind people that the celebrations don’t need to stop. Summer is the perfect season for themed parties in your own garden!”
Of course, the trend for marking events at home also extends to personal celebrations, from birthdays and hen parties to anniversaries and children’s parties, and Smiffys has been making sure it has costumes, accessories, wigs and decorations available for all possible occasions.
“We’ll continue the campaign throughout 2020 with a big focus on Halloween,” Sharon continued. “Whatever the occasion you can ‘Bring the party home with Smiffys!'”