This ad will be closed automatically in X seconds.

Smiffys adds Peter Rabbit lines to preschool offering

R H Smith and Sons, owner of the Smiffys, Fever and Time4Fun brands, has announced a number of high-profile licensed additions to bolster its new range of toddler dress-up.

The range – which will be on sale in time for World Book Day 2019 – includes the new Beatrix Potter’s Peter Rabbit dress-up collection, which features a number of different characters from the classic franchise.

The new preschool and baby offering spans both generic and officially licensed dress-up, including characters from popular children’s books and preschool television programmes such as Roald Dahl and Where’s Wally, with more to be anounced in the coming weeks.

The new toddler costume range brings characters to life, encourages development through imaginative play and is designed to inspire and excite the imagination, while the baby dress-up features soft fabrics and cute detailing.

“World Book Day is a firm fixture in the school calendar, and its popularity is growing throughout nurseries nationwide,” said trade marketing manager Sharon Poulter.

“As schools focus on the literacy aspect of the event, dress-up plays an important role in making reading fun for preschoolers and school age kids alike.”

MORE NEWS
BRC KPMG (2)
 
The Office for National Statistics has reported that retail sales volumes fell by 0.7% in October as shoppers held back on spending ahead of the budget....
Copy of Progressive Preschool featured image (40)
 
As the Toy Business Forum celebrates its 20th anniversary, the area will offer some surprises at the 2025 show....
Copy of Progressive Preschool featured image (39)
 
The owners of Enfield based fancy dress shop, Trimbles, are taking early retirement in 2025 and closing the store....
Copy of Progressive Preschool featured image (38)
 
The new concept stores from Spirit Halloween for the Christmas period are now open in six locations....
Copy of Progressive Preschool featured image (37)
 
The latest Big Balloon Build has been created in Indiana, 'the Christmas tree capital of the world'....
Copy of Progressive Preschool featured image (14)
 
The retail and brand licensing community recently assembled at the Royal Geographical Society, London, for a deep dive into the world of sustainability for the Products of Change Conference. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter