Rubies has announced the next chapter in its ongoing partnership with Marvel as it brings the officially licensed costumes for explosive superhero film, Shang-Chi and the Legends of the Ten Rings.
The film, which hit screens in September is the first Marvel film to feature an American Asian lead and the first to feature a predominantly Asian cast.
The storyline follows Shang-Chi, a master of unarmed weaponry-based Kung Fu, as he is drawn into the mysterious Ten Rings organisation. Highly anticipated by fans, the film has outperformed every expectation at the box office, having earned $94 million domestically over its opening weekend and breaking the box office record for a Labour Day release in the US.
Rubies’ officially licensed costumes are available in the style worn by the protagonist, Shang-Chi, depicting his classic costume as seen in the film, with a red shine jersey tunic top with foam padding and shiny black trousers.
Tracey Devine-Tyley, head of portfolio and licensing EMEA, commented: “As our strong partnership with Marvel continues to grow, we are delighted to be bringing the character of Shang-Chi to life with our costumes.
“As we are an industry leader, we understand how important Marvel’s first Asian led superhero film is, especially to younger viewers. It is imperative children can look at the characters they see in the media and see themselves in them, thereby growing and exploring their budding personalities using these positive roles as inspiration. Therefore, we are thrilled to be able to create these costumes and know that we are positively influencing our youngest audience.”
