In a deal with Moonbug Entertainment, Rubies has signed popular preschool property, CoComelon.
Aimed at children aged one to four, CoComelon teaches little ones about everyday activities and chores, as well as letters, numbers, animal sounds, colours and more, through song and dance.
The deal, brokered by The Point.1888, will see Rubies created a range of dress up products for the property. The costumes are currently in early stages of development and will be available in 2022 across EMEA.
Olivia Wiggett, associate commercial manager at The Point.1888, commented: “Our brand licensing programme with CoComelon has exceeded our expectations and we’ve been thrilled with the interest we’ve received from retailers and licensees alike, all eager to get on board.
“After a few discussions with Rubies, it was a no-brainer that it should take the costume licence, given its proven track record of successfully delivering costumes for a wide range of licensors and exciting retail plans.”
Adam Steel, international licensing at Moonbug, said: “We’re delighted to welcome Rubies to the Moonbug family. Our fans frequently request this product category, and we cannot think of a better partner to deliver fantastic CoComelon dress up across EMEA.”
Mike O’Connell, md of Rubies UK, added: “CoComelon’s impact on pop culture is simply unprecedented, from its stratospheric rise on YouTube to its impressive streaming service rankings. We are proud to be able to bring this much-loved brand to life and add yet another extremely successful licence to our already mammoth portfolio.
“We understand the responsibility we play in young children’s lives as the market leader for fancy dress and dress up and we want to continue to positively influence our youngest audience with inspirational role models and CoComelon is the embodiment of this.”
