Balloon brand Qualatex has been focusing on the bridal market, taking out an advertorial in popular wedding magazine and website Confetti and targeting the database of The National Wedding Show.
Confetti is the fastest growing wedding website in the UK and reaches up to 500,000 brides every single month on confetti.co.uk.
The online article – titled Fun Balloon Ideas for Your Wedding Day – describes balloons as being ‘one of the hottest trends in wedding décor at the moment’ and lists a number of ways that balloons can add something extra to the big day itself.
The focused emailer followed a similar pattern, suggesting a number of balloon realted ideas such as balloons drops or decorations for bridesmaids gifts. It was sent to the entire online database of the National Wedding Show, which is attended by 40,000 couples each year.
Both marketing initiatives conclude by pointing the reader to the Qualatex website so they can find their nearest balloon artist.
