Pioneer Europe’s inaugural Qualatex ‘Joy of Balloons’ campaign has been taking place throughout September, as part of International Balloon Month.
Celebrating the happiness that balloons can bring to any occasion or event, the Qualatex team has been delivering an integrated campaign across retail and consumer audiences.
Thie trade side of this initiative has been encouraging all European Qualatex customers to send balloons to deserving recipients with the sole aim of brightening their day.
These random acts of kindness have been captured and posted across social media platforms.
Customers who take part should share what they have been up to on Facebook using the hashtags #joyofballoons and #qualatex. They will then be entered into a trade prize draw to win a giant balloon hamper. The winners will be announced on Facebook on Friday 28th September, tying in with the end of International Balloon Month and Thinking of You Week.
The campaign is also being supported across Facebook with a competition inviting consumers to surprise someone with a Qualatex balloon bouquet.
“Balloons are a delightful and affordable way to show you care, mark a special occasion, or just make someone smile, and we hope this campaign will capture the joy which can be delivered through the very simple gesture of gifting a balloon,” said Julie Dommett, head of marketing at Pioneer Europe.
