Pioneer Europe launches sustainable retail small count packaging

Pioneer Europe has reinforced its commitment to sustainability with a significant enhancement to its small count latex packs.

The company has introduced a redesigned packaging that reduces plastic usage by 45% without compromising strength or performance.

Key features of the new packaging include a thinner bag design and a shift in material composition. The film used in the production of the new 6ct bags now incorporates 30% recycled material, contributing to a decreased environmental footprint and aligning with Pioneer Europe’s commitment to responsible manufacturing.

Continuing its tradition of using polypropylene (plastic category 5), the company ensures that the new packaging remains easily recyclable. Customers can recycle the packaging alongside other soft plastics at designated recycling points.

Effective immediately, all newly introduced products and replenished stock will be packaged using the updated film. Customers are advised that existing stock with traditional packaging will be available until depleted.

Anna Hickman, product manager at Pioneer Europe, commented: “Pioneer Europe continues to set new benchmarks in sustainability and this updated marks another stride in our ongoing commitment to environmentally conscious better practices.”

MORE NEWS
Copy of Progressive Preschool featured image - 2025-05-01T180920.819
 
Party licensees share what’s trending in the world of brands at the moment and provide a sneak peek at their latest offerings. ...
Copy of Progressive Preschool featured image - 2025-05-01T180226.053
 
The platinum anniversary will also be celebrated at the Imperial Castle of Nuremberg in conjunction with its general meeting on 24 April. ...
Copy of Progressive Preschool featured image - 2025-05-01T174559.027
 
After trading together for four years, Turkish Kalisan and Cumbria-based Kalisan UK have signed a new seven year agreement to continue the ongoing distribution in the UK of the Kalisan latex balloon brand....
Copy of Progressive Preschool featured image - 2025-05-01T174002.940
 
Paramount Consumer Products & Experiences UK and Rubies have partnered to launch a new range of costumes and accessories inspired by some of Paramount’s most popular franchises. ...
Copy of Progressive Preschool featured image - 2025-05-01T151856.753
 
The 2025 Licensing Awards are now open for entry – with a closing date of Friday 30 May 2025. ...
Copy of Progressive Preschool featured image (48)
 
The latest BRC KPMG Retail Sales Monitor shows a 1.1% growth in total retail sales in March, against a 3.5% growth in March 2024. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter