Recent research by the retailer has revealed that 70% of consumers are planning to attend or participate in in-person graduation ceremonies.
Party City’s research also revealed that almost half of respondents considered 2022 to be the first ‘normal’ graduation year since 2019, and 32% will plan to celebrate their graduated with a big party in an outdoor space, while 31% are planning smaller, more intimate celebrations at home.
37% of consumers said they plan to purchase graduation party essentials ahead, through a combination of online and in-store shopping. Party City will be offering a comprehensive range of products for the class of ’22.
Julie Roehm, chief marketing and experience officer, Party City, commented: “At Party City, we’re customer obsessed, and this graduation season is no different. We’re ready to celebrate the class of 2022, no matter how they’re planning to recognise their accomplishments.
“Our goal is to always make joy easy for our shoppers by staying on top of trends, curating a variety of different party inspiration and themes, and developing innovative shopping tools such as our new Balloon Builder on Partycity.com, where shoppers can easily build their graduation bouquets and see their creations come to life in their carts.”
Party City will also be ‘popping up’ at graduation ceremonies across the US – providing the essentials needed to celebrate. The company is also partnering with Make-a-Wish to thank a group of high school seniors for raising over $1 million over the past ten years. More information will be revealed later this month.
The retailer will also be launching a custom graduation-themed Snapchat AR lens on 15 April including, where students will be able to digitally dress themselves in a graduation cap and gown, or use a congratulations balloon arrangement for group shots.
