Party City introduces digital party planning service

Party+ Marketplace is a new digital party planning experience which offers Party City products with local third party services.

Available in the Las Vegas area, the platform offers unique items and services that go far beyond traditional party categories, ranging from bubble domes, bumper cars and glamping parties, to life-sized garden games, mobile cocktail campers and photo booths.

Shannon Symalla, svp, head of marketing and digital at Party City, commented: “Today’s customers need to shop across many different service providers in order to bring their parties and celebrations to life.

“Party+ Marketplace is truly disrupting the party planning experience by bringing together everything party planners need for their celebrations in one place.”

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