Oriental Trading Company, the USA based direct retailer of value party supplies, arts and crafts, toys and more has announced it will expand its e-commerce presence.
The new marketplace will be operated through a third-party seller marketplace powered by Mirakl. With the marketplace set to launch this summer, Oriental Trading plans to add millions of curated products to its core product categories from selected brands and sellers.
For over 85 years, Oriental Trading has been a leader in helping children and families celebrate, express creativity and bring fun into their lives. The marketplace launch is hoped to help solidify their e-commerce presence.
“Oriental Trading will be the first company in the celebration, education and craft retail space to provide a marketplace of this scale to online customers,” said Steve Mendlik, president and ceo of Oriental Trading Company. “Our company’s vision is about making life more fun and that’s exactly what we’re building for our customers with this new solution. By creating this robust marketplace, customers can easily get everything they need, at the prices they want and in one place.”
“We are thrilled to play a part in helping Oriental Trading launch the first marketplace in their retail space,” said Adrien Nussenbaum, Mirakl US ceo and co-founder. “As a leader in the industry, this marketplace fits perfectly into Oriental Trading’s long-term strategy, allowing them to disrupt the market and strengthen their position as a solution company by leveraging their assortments and value platforms.”
