The online element of the show launched this week, with a range of different functions to provide the trade more efficient ways to prepare for the event and follow up on it.
Spielwarenmesse Digital business platform supplements the live event, taking place from 1 to 5 February in Nuremberg, and is available all year at digital.spielwarenmesse.de.
Leadfinder is a new feature which uses the details in a company’s profile to facilitate matchmaking between producers and buyers. The platform also provides a compact overview of the participating companies and their product ranges, along with interactive hall plans.
Exhibitors are searchable by company, products, brands and licences, and relevant results can be saved to a favourites list.
Various communication tools are available on the platform, including private and group chats, and audio/video call functions.
Elements such as the expert presentations in the Toy Business Forum will be streamed live on the platform and can also be watched on demand.
