G Couture is Gemar’s 2025 calendar that transforms creative expression. A project where balloons become art, born from the collaboration between Gemar and designer Giada Curti.
Each month reveals an extraordinary chapter where balloons are used not as decorative objects, but imaginary fabrics that come to life thanks to the talent and expertise of Gemar’s master artists, challenging the boundaries between reality and fantasy. G Couture celebrates an unexpected dialogue between sustainability, innovation and haute couture.
“We’re not creating a simple calendar,” explained Gloria Veta, chief brand officer at Gemar, “but a manifesto of boundless creativity. A project where balloons become the language of infinite possibility.”
More than a visual experience, G Couture is an invitation to reimagine, dream and see the world through a lens where creativity knows no boundaries. ‘Wear the moment’ – where fashion meets fantasy.
