Costume and Halloween dress-up company Disguise has renewed its ongoing partnership with Microsoft as costume partner for two leading global gaming brands, Halo and Minecraft.
The deal will grant Disguise the worldwide rights to design, market, manufacture and distribute Halloween costumes and costume accessories for Halo (three years) and Minecraft (two years), commencing in 2021.
The two Microsoft brands continue to be top performing licences for Disguise. Minecraft is currently seeing explosive growth with new players joining the franchise as a result of spending more time at home during Covid-19, while Halo continues to perform well thanks to a solid fan base and continued support from the gaming community. The release of Halo Infinite in 2021 is also expected to drive big sales next Halloween.
“Fan engagement in video games continues to rise as gamers are exposed to these brands on a daily basis, versus tentpole films which have struggled this year with theaters being closed. We are proud to be the sole global costume partner for these Triple-A games from Microsoft.” said Tara Hefter, evp and gm of Disguise.
“Gamers expect quality and Disguise has extensive experience in developing top quality costumes and accessories for video game brands, enriching the fantasy element of dressing up as your favourite character. The amazing characters Microsoft brings to the table and our expertise are the perfect combination for success. We look forward to further expanding both businesses domestically and internationally over the contract term.”
Disguise’s Minecraft and Halo lines of Halloween costumes and accessories are available to order now.
