The multi-year partnership with Rooster Teeth and Joey Drew Studios will see Jakks and Disguise design, develop and manufacture toys, costumes and accessories from autumn 2023.
Disguise first launched Bendy and the Ink Machine costumes in North America in 2018 and saw great success with the horror-gaming themed Halloween costumes for several years. Jakks is now joining the mix with master toy rights and the company wide rights are being expanded to include worldwide distribution.
Bendy and the Ink Machine and Bendy and the Dark Revival are puzzle action horror games, created by Joey Drew Studios, which boast a unique cartoon atmosphere and intense and frightening storylines. The Bendy fanbase is a passionate global audience that loves the cartoon characters.
“Jakks and Disguise have an incredibly robust portfolio of video game licences and costume lines. Bendy was Disguise’s first product line for episodic horror,” said Virginia Reneau, svp of licensing for Jakks and Disguise.
“We were very excited to see the fans new and old show up to retail to dress up as their favourite Bendy character for Halloween and we are so happy to continue to extend this brand into our toy line as well.”
