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Disguise expands EMEA team with two new hires

Costume company, Disguise, Inc, has added two new hires to its growing sales team in EMEA, as Kim Lucas and Nathalie Ferrier join to lead the two largest dress-up markets in the territory – the UK and France.

Kim Lucan, business development lead for the UK and Ireland, will oversee the development of the UK business alongside the senior management team. Kim brings apparel experience acquired throughout her career, most recently at Christy’s, where she was pivotal in growing the costume business.

Kim’s insight into the UK and Ireland licensor-driven dress up industry, along with her extensive retailer relationships, is set to further Disguise’s growth and expansion in these key markets.

Nathalie Ferrier, business development manager for France and Benelux, has over 20 years experience in the toy and dress up industry, including years working for Amscan. Nathalie will develop the French and Benelux markets via direct-to-retail, working with local distribution partners and accounts.

Nathalie’s local presence, alongside her industry knowledge and relationships, will build upon Disguise’s rapidly expanding business in these important markets.

Tony Lewis, sales and marketing director, Disguise EMEA, commented: “We are excited to welcome Kim Lucan and Nathalie Ferrier into Disguise EMEA. With their breadth of industry experience in dress up, they are both sure to drive further expansion into retailer and deliver a truly professional service to our customers.”

Tara Hefter, president and gm of Disguise, added: “The UK and France are Europe’s strongest dress up markets, so it is critical we have a talented and experienced staff running the development and local sales there, and Kim and Nathalie are the cream of the crop.

“Their backgrounds and their personalities are the perfect fit for the Disguise culture and we are thrilled for them to lead our rapidly expanding team. We look forward to Kim and Nathalie growing some key and soon-to-be-announced major licences in EMEA.”

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