Disguise has signed a multi-year licensing agreement with Aniplex of America for Demon Slayer: Kimetsu no Yaiba in North America, Australia, New Zealand, LATAM, Ireland and the UK.
The new partnership enables Disguise to design, develop and manufacture costume accessories inspired by the popular anime series, with new styles set to hit shelves and online stores in 2025.
Demon Slayer is based on the manga series created by Koyoharu Gotoge published under SHUEISHA’s JUMP COMICS and follows the journey of Tanjiro Kamado, a young boy who joins the Demon Slayer Corps after his family is slaughtered by a demon, and his younger sister, Nezuko, is transformed into one.
Demon Slayer -Kimetsu no Yaiba- The Movie: Mugen Train set the record as the biggest opening for any foreign-language film released in North America and has become one of the highest-grossing anime films of all time worldwide.
“This popular anime has become an overnight sensation among fans and retailers,” said Tara Cortner, president and gm of Disguise. “We have an exciting debut line of Demon Slayer: Kimetsu no Yaiba costume accessories that is sure to delight fans and retailers alike.”
“We are thrilled to be collaborating closely with Disguiseon our newest line of costume accessories set to launch in 2025,” Aniplex of America’s representative added. “We hope fans will be excited to see these products hit the shelves and we look forward to further expansion into the line.”
All Demon Slayer costume accessories will be widely available at retailers both in-store and online in 2025.
